Tofu is all about creating the awareness about the brand to the customers. It is the first stage in the marketing funnel. Giving a detailed description of the product or brand and addressing all the queries of the customers about the product. This process is known as TOFU.
Now let's see some go-to ideas about the Slack Tofu stage
So the question that comes to mind for everyone who wants to know about Slack. What is Slack? Why is used or what are the uses of Slack? Is the app available on iPhones or Mac books or only for Android and Windows? Are there any free subscriptions or do Need to take a paid subscription? What will be the Cost etc… type of question comes to mind.
| Ideas | Channels |
|---|---|
| Blog Post | A clear article that explains what is Slack anthe channels used in Slack, and how they help in clearing the challenges of communication. Features of Slack. |
| ADs | Google ADs, Instagram, Facebook, Linkedin |
| Posters/Billboards | Co-working places, Malls etc. |
| Videos | Short reels ,YouTube videos with detailed explanation |
| Word of mouth | Businesses, Colleagues |
| Sponsorship | Events, Business Webinars, Conferences etc. |
| Newsletters, Marketing, WhatsApp marketing | Newsletters, Emails. |
| Subscriptions/ Trials | Free Subscription website, Apps downloads |
| Discounts | Providing discounts on the premium packages. |