Brand Chosen - Nykaa

Customer Persona of the Brand Nykaa

• Demographics
• Psychographics

Brand Personality - Modern, Trendy ,Aspirational, Trusted, Glamours.

Brand’s Tone of Voice - Bold, Confident,Authentic,Inspirational, Engaging.

Type of spec ad chosen - Functional and Emotional

Spec Ad 1 - Functional

• Headline

  • Enhance Your Beauty, Elegance and Confidence With Nykaa's Eyes on Me! 10-in-1 Eyeshadow Palette.

• Sub-copy

  • Now Mesmerize your eyes with Nykaa’s Eyes on Me! 10-in-1 eyeshades

• Body

    The description contains the information about the product
  

• High Pigment properties

• 10 hours wear

• Waterproof

• Easy to blend

• Create versatile look

• Complementary Shades to Create

• Call to action

  • To review the product and make a purchase, please click on the link provided below https://www.nykaa.com.

• Visual Directions

  • It would be a carousel post in which A young woman showing How to create different looks with Nykaa’s Eyes on Me! 10 in 1 Eyeshadow